About Family Values Group
We are a family-owned Tennessee insurance agency based in Jackson, founded in 2021 by Chancellor Johnson and his mom, Demisi Johnson. We help families across Tennessee with life, home, auto, business, legal protection, and identity protection. Open daily from 8am to 8pm.
Founded in 2021 by Chancellor Johnson and Demisi Johnson, Family Values Group is a family-owned Tennessee agency rooted in compassion, service, and perseverance. Born and raised in Jackson, Tennessee, we’re committed to protecting families across our state with respect and follow-through.
Our Story
We began with life insurance in 2021, where both of us quickly rose to the top of our respective agencies for the number of families we helped. Demisi’s gift has always been building relationships, while Chancellor’s passion is learning and teaching.
In 2022, we saw two big gaps: how hard it is for new agents to start, and how hard it is for families to find agents who truly care. We set out to solve both. In 2023, Demisi lost her vision. It was a turning point—but we persisted together, and by 2025 we’re proud of the impact we’ve made across Tennessee.
Along the way, we’ve received awards for the families we’ve served and have spoken at churches and local events to educate and uplift our community.
What Makes Us Different
- People over policies: we explain options in plain English and check in after you’re covered.
- Proactive support: annual reviews, claims guidance, and real human follow-up.
- Local & reachable: based in Jackson and serving all of Tennessee, 8am–8pm daily.
- Growing the next generation: we mentor new agents to better serve families.
Proudly Serving Tennessee
Based in Jackson, TN, we help families and small businesses across the state—including Nashville, Memphis, Knoxville, Chattanooga, Clarksville, Murfreesboro, Franklin, Johnson City, and beyond.
Hours: Sunday–Saturday, – (CT)